You must have heard that Search Engine Optimization (SEO) is a practice to achieve top rankings on search engine result pages (SERP). Most of the website owners thereby draw a conclusion that optimizing websites is all about pleasing the search engine spiders to get their sites indexed in search engine results. This notion probably led to the emergence of black hat SEO practices like keyword stuffing and link farming which actually result in websites getting penalised by the top search engines like Google.
The question is what should be the main aim of carrying out optimization tasks? The experts working with the best SEO company in India answer that the focus should be on delivering an outstanding experience to your website users which in turn would automatically inspire the search engines to grant top rankings to it. Let’s find out some of the proven techniques to do it.
Create a User-friendly Web Design
The internet users are quick to switch from one website to another if they don’t find the first one to be friendly. The possible culprits are slow loading, bad navigation, poor or cluttered layout, broken internal links and many more. The number of visitors leaving your website after staying on just one page would add to your site’s bounce rate, which is considered as negative by the search engines. The solution is to revive your website’s design with the help of an SEO Company to fix each of these issues and improve its performance so that the users are happy to surf it.
Engage the Users to Increase the Dwell Time
The dwell time is completely opposite to bounce rate as it defines the time the visitors spend on your website. For search engines, it is a positive metric as it indicates that your website offers something useful to engage the visitors. Now, how to do it through SEO?
- Create unique, interesting, informative and crisp content that your visitors would love to go through.
- Add a blog to your website and update it regularly with engaging posts. It would also help you to interact with the readers through comments and secure more time and repeated visits from them.
- Use infographics, images and videos to further promise quality content to the visitors.
- Place relevant internal links in the content so that the users keep on clicking them for more information and spend more time with you.
Don’t Forget Local and Mobile SEO
A search engine also notices how well your website entertains diverse audiences. For example, if you own a brick-and-mortar retail store, it makes sense to perform SEO for the customers in the local area. Going further, your website should be optimized for mobile devices considering the fact that a growing number of people use mobile internet to search for businesses and information. Creating an equally useful experience for these users would place your website in the good books of various search engines.
Perform Social Media Optimization (SMO)
Social media sites are a favourite of search engines. Businesses are leaving no chance to share great content and engage with their social media followers. Search engines consider social media activities, visibility and popularity while responding back to the search queries. Hire an SEO Company which also takes care of SMO to achieve amazing user experience and the consequent search engine ranks.
Grosoft Solutions is the top SEO company in Chandigarh that helps businesses from different backgrounds to accomplish a result-oriented SEO plan. Our team of skilled search engine optimization experts ensure high ranks and increased organic traffic at the most competitive prices.