You are excited to know that your website’s audience is easily accessible on the popular social media platforms. What you probably don’t know is how to actually target, attract and engage them. Building a good social media marketing strategy requires one important question to be answered – what specific content should be posted on which
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There is an ongoing debate in the internet marketing circles about what is more important, quality of backlinks, or is it the quantity of your backlinks. While some experts argue that the quality of backlinks is definitely important, others say that the quality does not matter that much, as long as they are posted in
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It is mid-2019 and hope your website is performing awesome in terms of search engine rankings, traffic, user engagement and conversions. Now it’s time to chalk out your strategy for 2020. How can you make your website better? What are the ways to boost your search engine rankings? What tweaks can be made to your
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Today, there are 3.2 billion daily active social media users. The number is colossal – almost 40% of the total population – and businesses cannot afford to miss grabbing on this stupendous opportunity. Therefore, having a dedicated Social Media Marketing strategy is the essence to effectively leverage the powerful ‘digital’ platform, build a strong brand
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You must have heard that Search Engine Optimization (SEO) is a practice to achieve top rankings on search engine result pages (SERP). Most of the website owners thereby draw a conclusion that optimizing websites is all about pleasing the search engine spiders to get their sites indexed in search engine results. This notion probably led
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Trust our word when we say “going digital” is one of the key forces driving the marketing arena today. Digital Marketing, when done right, is the magic mantra that helps fuel business growth. And why not! In India alone, the total penetration of unique mobile users is 5.11 billion (67%), whereas there are a whopping
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